Analysis New Visual Language

April 14, 2014 § Leave a comment

This new brief is a test for us to bring the work together by using modernism and post-modernism movement.

What techniques I could use to create the showreel with the context?
Use the movement(s) to put things together and then remove the unnecessary
Framing the work with those ideas,
Break the image of it,
rotate it and adding typography,
remove any idea about the subject matter.

Research artist within those movements, recognising the design styles, to influence the way we compose and applying the movement(s) in the composing animation.

I also need to gathering the research together, which could be designed via InDesign then save it as PDF file, or research on my wordpress blog.
Designers republic – The showreel in the homepage is like a quick idea of what I been asked to produce. It showing the range of abilities of the designers to get attention from the clients.
Jean-Paul Goude was one of the artists which I think of ‘Modernism’ movement, I visited the exhibition ‘Une Rétrospective’ which was hold in Les Arts Décoratifs, Paris. I saw some of the collage photography (for example) from the exhibition was interesting, cut the photography in pieces, then stick them back together or adding more details between the pieces. The  elements with in his work also including the abstract shapes and bright colours.
gmunk- My tutor mentioned this designer to us, I looked through the work gallery and I like the geometric pattern designs and some of the inspiring sequence.
What is my showreel will be representing?
Look back the previous projects I did this year which was mainly developing the concept of ‘Journey’, in the personal way or in general… It could be the experiences, feelings, paths that we been through, such as bullied, isolate, happiness and joy in the Modernism/Post-modernism way of editing.

Magazine part 1

how to layout
putting the research in a document


formatting -> design sensibilities -> indesign

design republic – cutting out photograph animate it

discuss the topics i am dealing with
bullied, imperfect

Hand in the CD to office  -> 6 May 2014 10AM

not redoing your studio projects but using those as ground work, with the styles to recompose them as a whole thing.

What is Modernism and Post Modernism?

April 14, 2014 § Leave a comment

Here’s some websites I have look at to help myself to understand the different between the movements:!lectures/history/1975/postmodern.html


Look at the dictionary and get a idea of what is the general thought of Modern(ism):
Modern adj of present or recent times; up-to-date
modernity n
modernism (support of) modern tendencies, thoughts, or styles
modernist adj, n

Modernism taking the style though out the role, everything fiction and remove the unnecessary.

Post-modernism like a style

Read back the notice I taken during Alison’s lectures,

Alison’s 10 oct

Week 2 How do we think about Modernism?

What is modernism? When was modernism? What are the relations between historical modernity and the set of aesthetic practices known as modernism? Does modernity and modernism have a gender? The lecture will address these questions by focusing on a number of case studies from key locations and practices in the history of modernity and modernism.

Reading for the Lecture

Clark, T. J. ‘Modernism, Postmodernism, and Steam’, October Vol. 100, Obsolescence, (Spring 2002), 154-174, The MIT Press: http://www.js

Baudelaire, Charles. ‘The Painter of Modern Life’, Paris, Le Figaro 1863, extracts reprinted in, Art in Theory 1815-1900, Harrison, Charles and Wood, Paul, with Gaiger, Jason. (eds.), Oxford: Blackwell, 1998, pp. 493 –506.

Greenberg, Clement. ‘Avant-Garde and Kitsch’, Partisan Review, Fall, 1939, reprinted in, Clement Greenberg, Art and Culture, London: Thames and Hudson 1973, pp. 3-21.

Recommended Further Reading

Berman, Marshall. All that is Solid Melts into Air, London and New York: Verso, 1983.

Clark, T. J., ‘Lowry’s Other England’, in Lowry and the Painting of Modern Life, by Clark. T. J. and Wagner, Anne M. London: Tate Publishing, 2013 pp. 21-73.

Pollock, Griselda. ‘Modernity and the Spaces of Femininity’, in Vision and Difference: Femininity, Feminism and the Histories of Art, London and New York: Routledge 1988, pp. 50-90.

Simmel, Georg. ‘The Metropolis and Mental Life’ (1902-3), reprinted in Art in Theory 1900-2000, Harrison and Wood (eds), Oxford: Blackwell, pp. 132-136.

historical modernity

strike: 1917 revolution, russian, why necessary? symbolism
sergel rosier (1925)
introduction words and music
aesthetic modernism , cinema  lenne 1912?
silence film – image: body language, emotion. no speech
putting two images together to create meaning
undergoing with new digital

Lowry and the Painting of Modern Life exhibition till 20 oct @ TATE MODERN

KARL MARX manifesto of the communist party 1848.
tj. clake
everything changing by the technology
everybody look the same & how they kept the identity?
‘The deepest problems of modern life derive from the claims of the individual to preserve the autonomy and individuality of his existence in the face of overwhelming social forces’ -

George Simmel the metropolis and mental life 1902- 1903

Berthe Morisot’s Laundry hanging out to dry, 1871: painting – traditional art form

Camille Pissarro, impression, factory near pontoise
Edouard Manet, modern in paris, strange compositions
the universal exhibition
the railway, 1873
a bar at the follies- berg ere 1882, women on display Maliyn moore – hollywood selling fantasy, sex, cultures
Gustave Caillebotte’s Rue de paris, temps de pluie 1877 (The relationship between the male and female), paris’s shop have not window display
le pont de i’europe 1876 characters
Eugene Catgut’s corsets c1900  men suits, new shop windows
Mary Cassatt’s five o’clock tea 1880
Huussmanition of paris between 1853 &1870
Jackson Pollock lavender mist 1950s VS Helen Frankenthaler mountains and sea, 1952 = connection between them: worked on floor

‘Kitsch is a product of the industrial revolution which urbanized the masses of Western Europe and America and established what is called Universal literacy. ‘ – Clement Greenberg, ‘Avant-Garde and Kitsch’

Alison’s 17 oct

martha rosier in the place of the public

postmodernism_ appears late quarter of 20th century

advanced industrial society

economic desires


shower scene from  physco movie

anthony pas?? artist - filming techniques

in-between the original

anti -modernism


think: form/identity, normality

change difference




the technology change the world.

Alison’s 24 Oct

Week 3 How do we think about Postmodernism?

When did modernism end and what are the defining characteristics of postmodernism? Is postmodernism a radical reappraisal of modernism’s assumptions about history, culture identity and language or is it rather a symptom of modernity’s ‘incomplete project’?

Reading for the Lecture

Jameson, Frederic. ‘The Cultural Logic of Late Capitalism’, in Postmodernism or, The Cultural Logic of Late Capitalism, London/New York: Verso 1991, pp. 1-54.

Habermas, Jürgen. ‘Modernity an Incomplete Project’, in The Philosophical Discourse of Modernity’, Cambridge: Polity Press, 1987, reprinted in Postmodern Culture, ed. by Hal Foster, London: Pluto Press 1989, pp. 3-15.

Recommended further reading

Bauman, Zygmunt. Intimations of Postmodernity, London: Routledge 1992. Docherty, Thomas (ed.) Postmodernism: A Reader, Harvester Wheatsheaf


Huyssen, Andreas. ‘Mapping the Postmodern’ in, After the Great Divide: Modernism, Mass Culture and Postmodernism, Basingstoke: Macmillan 1988, pp. 178-221.

Lyotard, Jean Françoise, The Post Modern Condition: A Report on Knowledge, 1979, trans. Manchester: Manchester University Press, 1984.

Owens, Craig. ‘The Discourse of Others: Feminists and Postmodernism’, in Postmodern Culture, Hal Foster (ed), London: Pluto Press 1989, pp. 57-82.

Woods, Tim, Beginning Postmodernism, Manchester, University Press, 1999.

Watching film blade runner

POST Modernism
key: hyper reality
1992 out far from the future
the different of real and simulated
‘dark day’ documentary interesting story behind the scene
lost of identity in place all film
idea of consumerism
Post-Modernism – Rethink of the identity and language
Culture: ‘This is tomorrow’ -> Just what is it that makes today’s home’s so different, so appealing? 1956′ by Richard Hamilton
Jean Fransiose Lytard ▶️ The post modern condition: a report of knowledge, 1979.
↪️Jean Baudrillard’s Simulation, 1983 ▶️ advertised ▶️ made to ▶️ real or fake
                                         ↪️can not trace back to the original
Dick Hebdige, Hiding in the light: on images and things 1988.
Zygmunt Bauman, Intimations of postmodernity 1992.
Frederic jameson, Postmodernism, or the cultural logic of late capitalism, 1984
↪️ intensities
Van Gogh’s Boots, 1887 VS Andy Warhol’s diamond dust shoes & Marilyn Monroe
The scream Edward Munch VS  new flatness -> lost in real world
Cindy Sherman -> begin of the photography and film(not story or history) -> dress up and art (history turn into only style)
Alfred Hitchcock’s Marnie
Skidmore, owings & Merrill-
Portman, The Westin Bonaventure- Reflect, where I am?
Martha Rosier – Farmat control
Total Control – same structure
display product
Did 9/11 effect the postmodernism?
Did the history come back?
Philip K Dick’s ‘Do androids dream of electric sheep?’


April 14, 2014 § Leave a comment

Open For Business @ National Media Museum, Bradford
I found this photographer, Jonas Bendisken who exhibiting part of this exhibition. What really caught my eye on the wall are the five monitor screens playing the film sequences from various locations he visited, I was fascinated of the different scenes he captured from the textile and wool industry, Bendiksen’s short films reveal beauty in the pattern & rhythm of the mechanisation, raw wool sorting, dyeing and manufacturing. it was really interesting of the automatic way processing, the jumpy sequence, (sequence 2 & 3). Also I like the atmosphere of those sequence which makes me feel relax and calm.

I recalling an exhibition ‘Erika Vogt Speech Mesh – Drawn Off‘ at The Calder gallery, Hepworth Wakefield which I will referred it to the modern style. I visited this gallery at the 26 Feburary 2014, the way of exhibiting was interesting, comprising a group of cast sculptures, combined the stills with sounds and effect layers to create this series of videos. My attention was shared between the the bright yellow or green sculptures and the videos screens, wondered the symbolism of the sculptures.

‘The physical process of creating images and objects in the central subject of Vogt’s work, which incorporates sculpture, video, drawing, sound and photography into expanded multi-layered environments. Drawing on her background as an experimental filmmaker, Vogt’s installations can be seen as expanded cinematic environments where image, sound and narrative are exploded into space.’

Some articles I found from the Shortlist Magazines (unknown issue because I kept the articles for a while and the online version won’t work so I can’t trace the issue dates)

Iconography 2#

April 13, 2014 § Leave a comment

For the task 2 I copied the Twitter trends between days and collected the Today’s Talker from the Metro newspapers(Some of you might have noticed, I like to collect paper and printed stuffs, instead of printing loads of paper off the internet. Sometimes it surprising what I can find from the press.) to help myself to consider what is going on in the UK or the world. But then the pictures for my buzzwords will be too big so I decided to focus into myself, as a student, a female what is really important to me at this moment.

Task make a list of 10 contemporary buzzwords
No makeup selfie
Task make a list of 10 important events, people, mythical figures, modern themes & representations of society
Ed Sheeran
Mother’s day

I picked a few words which are the big part of my life and designed the icons for the words. I amazed that I can turn the words into simple graphics which still represent the words as it self.

With the storyboard, it is a unfinished piece but I will keep working on it with the icons I designed.

Iconography Research

April 11, 2014 § Leave a comment

Here are some of the information I found from internet which relate to iconography, how the artists exploit graph to express the emotion and meaning.

Chineasy - ShaoLan Hsueh create a set of illustration to help us learn and recognise Chinese characters in the simple way.

This is a a iconography designed by Viktor Hertz for The Beatles’s 50th anniversary, each picture represents a song title. (answers already attached)


Emoticons Face is everywhere at the moment. It been taken over our everyday life, we received the faces via text or found them in the social networks and this link is one of the research of how the emoticons effecting the communicating. cute little images on your iPhone that are absolutely bloody everywhere at the moment.

Combining simple symbols to create emotion expressed, such as:

:D (Smiling)

=) (Smiling)

;] (Winking)

:] (Neutral Expression)

:/ (Partial half smile)

:( (Frowning)

:’( (Crying)

:-) (Smiley with nose)

:o (Talking)

<:o) (Party smile)

:p (Poking tongue out)

Emoji - Similar to the emoticon face but usually Emoji already include in the Apple products but then it available to download in other brands’ devices too.

Beyoncé (feat. Jay-Z) “Drunk in Love” Unofficial Emoji Video

Vimeo user Jesse Hill using the emojis icons made a video of Beyonce’s ‘Drunk In Love’. It show how a simple idea with little effort can make a big effect.

This is some of the examples of how to telling story in sample graphics way.


A film about design. If for one day you had the power to make your world work better, what would you change?

Shape is part of a project to get young people thinking about how the world is made around them, and where design fits in.

This film and the accompanying website was commissioned by Pivot Dublin and Dublin City Council to promote wider acceptance and use of design as a tool for positive change.



Europe In 8 Bits – Opening Titles

Direction, Design, Animation & Music: Device

EUROPE IN 8 BITS is a documentary directed by Javier Polo that explores the world of chip music, a new musical trend that is growing exponentially throughout Europe. The stars of this musical movement reveal to us how to reuse old videogames hardware like Nintendo’s GameBoy, NES, Atari ST, Amiga and the Commodore 64 to turn them into a tool capable of creating a new sound, a modern tempo and an innovative musical style. This is a new way of interpreting music performed by a great many artists who show their skills in turning these “limited” machines designed for leisure in the 80’s into surprising musical instruments and graphical tools. It will leave nobody indifferent.’


Film refer Great escape

Using the branding’s logos and characters

‘This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin “Good Morning Life”) and closing track (The Ink Spots “I don’t want to send the world on fire”) songs are licensed pre-existing tracks. All original music and sound design is by, human (’


Cinema 4D – Materials & Lights & Keyframes

April 2, 2014 § Leave a comment

Because of the running out of space on WordPress so I can’t upload all screenshots I captured during the whole process of the practise. But I will attach some examples to show the different surface.

First open Cinema 4D, add a floor layer and this is what how it look on the render view.Image

Then add the a background layer, also create a material by using the material editor(create-> new material or just double click the editor to create.

Drag the material from the editor bar to the both layer on the object list.


I could switch the two little grey bottoms which next to the floor/background object layer to hide the (either) object.

adding compositing tag on the floor object and turn on the compositing background opinion so then the floor will be transparent which allow us to place object in the scene, capture the shadow for that object and flat even colour background.


Create a light in the scene, the light will be under the floor so drag the light above the flooring. Image

Turned on Shadow Maps (Soft), then switch to the view setting mode and make sure the shadows, action safe (activity the border to show the renderable input) and Enhanced OpenGL(graphic card to turn on the ability to see the shadow on the input) opinion is on.

Screen Shot 2014-03-17 at 10.44.37

Create a sphere and drag it up above the ground. (in render view) Also I could adjust the shadow by using the coordinate dialogue

Screen Shot 2014-03-17 at 10.46.07

Adding a new material and change the colour, then drag the coloured material from the material editor to the sphere. (in render view)

Screen Shot 2014-03-17 at 10.49.00

to improve the shadow quality by increasing the pixels on Shadow Map<- Shadow <- Light Object.

Then I started experimenting with the specular, reflection dialog to change the light which gave different feels of what kind of material that the object made of. Test 3 to 6 were after adding ‘fresnel’ texture which mean add gradient to the surface.

Screen Shot 2014-04-02 at 00.20.16

the Test 7 to 9 above is changing the texture under Color Tag.

Screen Shot 2014-03-17 at 19.02.02

Add a cube to show the reflection.

Screen Shot 2014-03-17 at 10.54.29

We also start looking at keyframes with C4D to animate the object.



Render setting -> frame rang to all frames -> save -> name: ____ -> Quick time movie -> opinion: H264, FPS: 25 and change the quality as high will do for this test. render the outcome to desktop(think of the space)

New Visual Language: Research List

April 1, 2014 § Leave a comment

I started look at the list which attached to the project brief, although I found most of the information on the list was mainly for graphic students, but here’s are some information I found really useful for me to understanding and get a quick idea of the style of movements:

Key words:

Ray Gun

20th Century Design Movements | Timeline


1850-1914: Arts & Crafts Movement

1880-1910: Art Nouveau

1897-1905: Vienna Secession


1907-1935: Deutscher Werkbund

1909-1930: Futurism

1916-1923: Dada

1917-1935: Constructivism

1917-1931: De Stijl

1919-1933: Bauhaus

1920-1980: International Style

1920-1939: Art Deco

Post Modernism

1945-present: Contemporary

1958-1972: Pop

1965-present: Post Modern Design

1981-1988: Memphis


Walter Dexel
El Lissitzky
Kurt Schwitters
Wim Crouwel
Max Miedinger
Jan Tschichold
Paul Renner

Joost Schmidt
David Carson
Michael Place
Flippo Tommaso MarinettiThe Founding and Manifesto of Futurism 
Neville Brody

De Stijl, Bauhaus, Josef Müller-Brockmann, Max Bill, Emil Ruder, Armin Hofman.


The links above give the depth introduction of modernism and post-modernism, it helps me to think of what are those movements mean and how I can address my own though for my research document.

Josef Müller-Brockmann The Flickr user have a range of  Josef Müller-Brockmann’s work, he is best known for the simple designs and good at using the space, colours, fonts and objects. Also I found other designers from this user’s Flickr profile. - Josef Müller-Brockmann The really interesting thing about modernism is the artworks which produced during the movement era are look so strong and fresh. For an example, I couldn’t tell that the i-D magazine cover I found from the link was made in 1985, because we still could find the similar version in recent days, also the colour blocks remain me of Andy Warhol’s Marilyn Monroe.

Hong Kong PolyU School Of Design Website And Posters design by Studio Dumbar: With this design, I can see that the designer using bright colours on the webpages, I think some pages are quite hard to read because the colours of the fonts and background are too similar(the homepage of the phone version), but the only thing to holding the design together is the designer kept the web banner corner purely white with a search bar on more of the pages. As a designer, it really important to keep the series/collection of work in a same format/layout, also I think the modernism and abstract design will be too busy for public to use, even for Art school.



Typographica: Rick Poyner
Dictionary of Graphic Design and Designers
Restart New Systems in Graphic Design
No more rules graphic design and post modernism: Rick Poynor Ray Gun Out of control
Die neue typografie Jan Tschichold
Ways of seeing: John Berger
Roland Barthes Camera Lucida: Jonathan Cape Ltd
Visual Culture: Sage
Barthes Selected Writings, Susan Sontag
Visual Culture 1999 the reader, Evans J Hall
Art and Visual Perception, Rudolf Arnheim*
A Primer of Visual Literacy, Donis A. Dondis
Basic Principles of Design, Manfred Maier*
Design and Composition, Nathan Goldstein
The Shock of the New, Robert Hughes


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